Want to write copy that will rock your reader’s socks? Here are a few tricks: Channel your inner Roald Dahl Or Walt Disney, or any other...

Want to get to grips with how people are using your website? I have a pro tip for epic insight gains (it’s part of the trade, after all)....

I’ve said it before, but for those of you at the back - copywriting is a massive part of a company’s brand strategy and being consistent...

You’ve vowed that this will be the week that you start sending regular newsletters. Will you send one a week? No, no - too much. Two a...

Words. Tone. Rhythm. These are the 3 key elements of figuring out what the heck your brand voice sounds like. Working out your style will...

Personality-driven copy connects your customers to you because it makes them feel like there’s a real person behind the brand. Using...

Your brand is who you are as a business and how you connect with your audience. Working out which of the twelve archetypes you identify...

Your brand voice defines your writing process in a way that shows off your personality to the world. It unites your copy and expresses...