Holly Thomson
Copy: How to Inject Style & Make It Irresistible
Want to write copy that will rock your reader’s socks? Here are a few tricks: Channel your inner Roald Dahl Or Walt Disney, or any other...
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Holly Thomson
- 1 min
We Need To Talk About the Second Page
Want to get to grips with how people are using your website? I have a pro tip for epic insight gains (it’s part of the trade, after all)....
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Holly Thomson
- 1 min
How To Make Your Brand Iconic
I’ve said it before, but for those of you at the back - copywriting is a massive part of a company’s brand strategy and being consistent...
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Holly Thomson
- 1 min
What To Do When Your Content Bank Is Drier Than an Unbuttered Crisp Sandwich
You’ve vowed that this will be the week that you start sending regular newsletters. Will you send one a week? No, no - too much. Two a...
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Holly Thomson
- 1 min
Getting Your Brand Voice Right
Words. Tone. Rhythm. These are the 3 key elements of figuring out what the heck your brand voice sounds like. Working out your style will...
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Holly Thomson
- 1 min
Personality-Driven Copy: What of It?
Personality-driven copy connects your customers to you because it makes them feel like there’s a real person behind the brand. Using...
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Holly Thomson
- 2 min
12 Brand Archetypes: Which One Are You?
Your brand is who you are as a business and how you connect with your audience. Working out which of the twelve archetypes you identify...
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Holly Thomson
- 1 min
Your Brand Voice: Things to Think About
Your brand voice defines your writing process in a way that shows off your personality to the world. It unites your copy and expresses...
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